AMEX - TRAVEL MONEY NOW WEBSITE | Portfolio-2019

AMERICAN EXPRESS - TRAVEL MONEY NOW - WEBSITE

The brief - re-design and develop Amex’s Foreign exchange platform to increase conversions.

 

Using travel-themed imagery to reflect inspirational destinations, we optimised the user-experience, with the priority focus being the 'order now' tool.

 

To simplify the transactional process, we reduced the steps from 10 to three, increasing conversion by a massive 700%. 

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