ELIZABETH ARDEN - MY 8 HOURS - SOCIAL CAMPAIGN

Eight inspirational women (inc. Rachel Stevens, Jo Pavey and Fleur De Force), armed with iPhones to capture eight hours of their days. 

 

The community were then invited to share their moments, resulting in hundreds of women sharing their #my8hours. 

 

The campaign reached 17m users, generated over 350k youtube views, 3000+ new fans and over 300 user generated videos.

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