KITKAT - LIVEYOURBREAK - GLOBAL TRAVEL RETAIL CAMPAIGN

For millennials who live to travel. A digital platform created for four kinds of KitKat 'breakers' - Adventure; Urban; Wellness; and Festival.

 

The campaign was supported by in-airport brand activation - virtual reality experiences for travellers to experience their break, before they break, and selfie props to share which travel breaker they are.

 

Rounded off with a competition to win the ultimate break.

In-airport Virtual Reality activation. 

Gift with purchase - Branded cardboard VR

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©2020 Rick Evans