KITKAT - LIVEYOURBREAK - GLOBAL TRAVEL RETAIL CAMPAIGN
For millennials who live to travel. A digital platform created for four kinds of KitKat 'breakers' - Adventure; Urban; Wellness; and Festival.
The campaign was supported by in-airport brand activation - virtual reality experiences for travellers to experience their break, before they break, and selfie props to share which travel breaker they are.
Rounded off with a competition to win the ultimate break.
In-airport Virtual Reality activation.
Gift with purchase - Branded cardboard VR