NESTLÉ QUALITY STREET - ASDA - IN-STORE PROJECTION
The challenge - cut through the ultra-competitive supermarket aisles, at the busiest times of the year for confectionary brands.
A supermarket first, using projection mapping to disrupt the traditionally static supermarket aisle with engaging storytelling. Three versions of content for halloween, bonfire night and Christmas.
Installations were rolled out to stores across the UK, resulting in a 41% increase in revenue compared to traditional point of sale units.