To launch Rowntrees new 30% less sugar products - brand activation ideas to engage customers and trial product.

Smile Truck - Touring the UK, the van provides kids with entertainment; and parents samples of new low-sugar products. 

Smile Park - A multi-level soft play area for kids (big and small), and a chill out and sampling area for adults at festivals and events across the UK.

Smile Factory Machine - a sample is dispensed when powered by beaming smiles of mums and dads. 

  • White LinkedIn Icon

©2020 Rick Evans